I reckon one of the easiest and most
rewarding things you can do as a food lover is to start buying your fresh food
from places other than the supermarket. I get my vegetables from Fruit World,
Harvest, Pt Chev’s Little Hero, weekend markets and, when I can manage it, from
Art of Produce in Crummer Road, a great little Auckland secret where chefs and
hotels get their fruit and veg each morning but which is open to the curious
public too. None of these places is more expensive than the supermarket but
they’re all fresher, more personal and with more interesting vegetables. Look,
above, it’s a grilled radicchio, mozzarella, tomato and fresh basil pesto salad
made after one particularly awesome Saturday morning haul.
Would I want somebody to read the above
paragraph out in front of a large audience as an example of what you’ll find on
my food blog (as people did recently at both the Murray Mexted Roast and the Mt
Albert Celebrity Debate, much to my embarrassment)? Probably not. It’s just the
sort of middle class tosh that gives food writers like me a bad name. But look,
you’re just killing time before internet porn hour anyway aren’t you? Think of
me as your high brow amuse bouche before the burger and wedges arrive.
Anyway, whether or not you get your veges
from the supermarket isn’t my main concern, but I would really like you to
start buying your meat from a decent butcher (ie one that doesn’t have an
adjective before the word ‘butcher’ in their title). Proper butchers hang their
meat for a decent time so the flavour develops, and store it properly too – not
in its own blood in a vacuum sealed container. Some of them, like Westmere and
West Lynn, only sell organic meat too, which is better for everyone although,
if you don’t want to pay the premium, NZ beef and lamb is pretty guilt-free
from an ethical perspective. Both those butchers do free range chicken and
pork, too, which is really important to seek out, because the alternative is
pretty unspeakable.
But here’s where things get interesting. I
was going to write this particular blog to convince you it was worth spending
$30-$40 on a chicken, which is what the beautiful, well-loved chickens from Sunset Free Range Poultry go for at West Lynn. ‘I know’, I was going to reply to your
inevitable emails complaining about the ridiculous price, ‘it’s a lot more than
you’re used to paying. But it’s worth it – you can get three meals out of it by
roasting, then doing sandwiches, then making up a beautiful soulful stock and
turning it into a hearty farro and kale soup like this one’:
Man, I was prepared to stick up for that
$40 chicken. And to help equip myself, I sent an email to Sunset, asking
if they could help my argument by sending a list of reasons the West Lynn
chooks were so much more expensive than the ones down the road at Westmere,
which go for $19.95. And do you know what they said? That they’re the exact
same chickens, and if you decide to pay almost twice as much for them at West
Lynn, you’re a fucking mug (paraphrasing).
And I thought that was pretty disgraceful,
because as a busy middle class liberal, you don’t actually have time to
investigate the back story of every single purchase you make – you’ve got
letters to adopted African children to write. So, you rely on places like West
Lynn to do that investigation for you, and price their products accordingly.
You should be able to, within a couple of bucks, assume that you’re getting
what you pay for – and of all the meats where you should pay as much as you
can, it’s chicken, because those poor chooks are the big losers out of the
mass-production, fast-growth farming which has developed over the last few
decades.
So buy the SPCA blue-ticked Sunset Free Range chooks (and eggs, their
beautiful eggs), but buy them from Westmere Butcher. Or one of the other
growing number of stockists around Auckland, some of which, yes, are
supermarkets.
Note, I haven’t been able to get sufficient information to recommend the $14.95 unbranded chooks at Westmere, which for a free range bird seems a
bit too cheap not to be cutting some corners in production. You might not be
able to assume much about an expensive chook, but you can certainly make some
guesses about a cheap one. Anyway, it’s getting late, and this post is getting
long – time for you to open a new tab and go do what you need to do.


It's fantastic that more people are buying free range and free farmed, but no one wants to be a mug. I had never even heard of a $40 chook before your post. I wouldn't have touched it before and I wouldn't buy it now. Free range chickens from Nosh are $12 each or 1kg of thighs or drums for $8-9 per kg. Free range doesn't need to be expensive.
ReplyDeleteThanks, and I'd just add that as I understand it, NZ labelling laws are not very strict around what you can and can't call 'free range'. I don't know (but will try to find out) what sort of standards the Nosh chickens have, but seeing that's very similar to a supermarket cage chicken price, it is a bit of a question mark. I think it's important that we buy free range because it guarantees something about the quality of life for the chicken, but I'm not sure that our current laws allow us to rely on that.
ReplyDeleteIs 'Aussie' an adjective? No way we can afford $40 chooks, but we try to buy farmed/free range pork and chicken when it's avail - not only for the humane aspect, but it tastes so much better.
ReplyDeleteA happy chook definitely makes for a tasty chook. Some of the supermarket produce seems nothing more than tasteless protein. Your post just goes to show it's not about price, it's about flavor! Off to enjoy my internet porn hour....
ReplyDeleteThanks for answering the $40/$20 West Lyn/Westmere question for me. I'd always wondered, and assumed the West Lynn chickens were hand reared, fed gold and massaged to improve flavor. I think its hilarious that its the same chicken. If West Lynn had more realistic pricing I would spend the weekly $150 I drive 10 minutes to spend at Westmere. I walk past West Lynn five times a week. I hope they read this.
ReplyDeleteHa, Shelly I'm going to print your comment out and frame it : ) I know, such lovely guys at West Lynn too, with their kids' pictures on the walls and a 100 year old kauri stump butchers block which has been used so much over the years it's now just a disc. AND I think the meat looks like it's aged better and everything generally done with a bit more love and care. But those prices are taking the piss, and there's nothing worse than being made a fool of when you're trying to do the right thing.
ReplyDeleteFor what it's worth, here's the full answer from Sunset:
"The cost of growing a free range meat bird is more expensive due to the time it takes to produce which is about 55 to 65 days. A normal broiler meat bird is only 28 to 35 days.
All of our stores that we supply are charged the same price and are given a recommended retail price.
We are aware of some of our customers charging quite high prices and are certainly aware of Westlyn's [sic] high prices and have spoken to him a few times with no success. The birds at Westmere are the same birds."
I've lived 2 minutes away from West Lynn organic butchers for more than 20 years. They have always had good quality meat at top prices, but over the last ten years the standard of butchering has been dropping. I hardly ever shop there because I'm not willing to pay top prices for roughly butchered meat.
ReplyDeleteI bought a Sunset FR chicken there a few months ago. It was flabby and wet and I'm sure it had been frozen. They also sell Kipdale poultry, which is generally very good but very expensive.
shit Jessie when you come south to the big valley that is the Wairarapa - you can walk out into the paddock and knock over one of our totally free range (although i must admit they only range about 100 feet) grass eating dog baiting batty birds. Or try some of our wonder dorper cross hogget.. you will never buy a store bought lambie again...
ReplyDeleteI buy the ones from our butcher - Better Butchers in Mt Eden Rd - and I think they charge $17 for them. In the supermarket, I can get a free range chook for $12. Is a free range chicken always as free range as we imagine it to be, I wonder? Hard to know without seeing where the chickens come from, I guess.
ReplyDeleteCountdown's house brand "Macro" is good quality, certified free range (whatever that means) and supplied by the same producers as FRENZ free range eggs. About $16.50 for a good sized chicken.
ReplyDeleteMost recent comment deleted due to defamation laws, but thanks for the feedback and info Gordan, I'll look into it!
ReplyDeleteHi Jesse! This is looking really good way to find chooks. I must try this.
ReplyDeleteI recently spent > $70 on a Crozier turkey from a butcher in Parnell, and it's pricy but I now know that buying good birds from a butcher is WAY more worth it than any chicken on special at Countdown (ugh).
ReplyDeleteThese days I seldom buy meat at the supermarket - even when it's on special it always tastes crappy and feels like a waste of $ as a result!
Very pleasing to see Victoria Park New World selling fresh (unfrozen) Kipdales ($23.00 from memory). This is excellent chicken you can sample at Molten in Mt Eden.
ReplyDelete